Many companies successfully execute routine and repetitive business practices. But when a change falls outside of their core capabilities, such as entering a new market, merging two companies, or rolling out a large IT system change, it is difficult to quickly deliver value. Momentum Leadership assists companies by using proven change-management techniques related to both making commitments and sustaining accountability to accelerate the process and make the change successful. [ Jump to results section ]

Case Study
Software Solutions Company

Project Goal
Momentum Leadership was challenged to design and implement an effective Product Management Process for a newly formed Product Management Team and an established Software Development Team. This process shifted responsibility for collection and prioritization of customer product requirements from technical authors to product managers.

• Defined executive imperative for product management change
• Developed internal line of business (LOB) communication strategy
• Provided change readiness activities for software authors
• Redefined roles and responsibilities
• Reinforced adherence to the new process
• Drove agreement regarding product requirement approval process
• Secured executive agreement on compensation plan changes
• Utilized 360 assessment feedback
• Coached technical authors and product managers
• Taught influence and conflict management skills

Engagement Approach
The LOB Executive Team was relatively inexperienced in cross-organizational leadership. Initially, protectionist behavior ruled the team's decision making. Strong VP leadership and consultation support set a new tone regarding the actions necessary to guide leadership cooperation. To facilitate better communication, executives held cross-functional planning town hall events and embedded measurement of product management success in performance and incentive plans.